Guidelines

Once again, be respectful

We are clearly asking them for a favour. Do them a favour by making it clear who we are, what history we have together and what kind of relationship we're trying to build.

We asked for feedback already...

If they gave us negative feedback then we should have addressed it as best we can before inviting a review

If we haven't checked in before this routine is triggered when we definately should. Addressing their issues is a completely separate responsibility and must come before this.

If they didn't respond to the request for feedback then we should probably let them go about their business

If we choose to approach them one more time, do so with the utmost respect.

It might help to follow-up once but we don't want to hound them (no pun intended)

We need their feedback to develop products that people love

From: "Asked a customer for feedback"

If they gave us good feedback then we obviously would love the review to promote our brand and products

Those are good words to use in that case.

The review they are giving is to help us and other people. We really would appreciate it. How to get that across?