Guidelines

This should be fun

No need to really sell it, just let them know where, when and how and give a little taste or a tease of what is available.

Mindful of...

People might not know the process

Where should questions be asked? Decide and make it clear. Give options if possible.

A lander with an FAQs section might be helpful.

People might not know about the merch, what we're building or what samples are

A couple of image links to more about the brand and the merch would be smart.

FAQs section might be useful once again.

Maybe a single landing page with different sections serving all of these responsibilities

So,

• an FAQs section
• a bit about the brand
• merch images
• sample sale description
• etc.